BAG
Your bag is currently empty
Sign up to email & receive 10% off* your first purchase
*Terms & conditions.
Sign up to email & receive 10% off* your first purchase
A Christmas Special In Covent Garden
The Countdown Is On
Pine & Eucalyptus
Need a little inspiration?
By checking this box, you accept that your e-mail address will be used to send you marketing newsletters and information about Jo Malone London products, events and offers. You can unsubscribe at any time by clicking on the unsubscribe link in each newsletter. For more information on Jo Malone London, a trading company of Jo Malone Limited privacy practices, please see our Privacy Policy
Wild Blue Yonder
From mid-April, something wondrous begins to happen in the depths of English woodlands. Lured up towards the sun by vernal song, bluebells come to life. Spilling out beneath the trees like a royal-blue carpet, they are the promise of spring fulfilled–a magical reawakening that never fails to cast a spell over you. Although be warned –if you hear a bluebell ring, death may soon follow. And if you pick them, you may never be seen again. This is according to fairies, though, and as previously discussed, they are not to be trusted!
In folklore, it is said that wearing a garland of bluebells compels you to speak the truth. Hang them on your bed and they’re saidto ward off bad dreams. However, they do not bring out the best in bees, whose criminal fraternity can be found chewing holes in the baseof the tubular bell and sipping thenectar before buzzing off without pollinating the flower. This phenomenon is known as‘stealing’ and is not to be encouraged, should you come across any bees that looklike they might be troublemakers.
At Jo Malone London, we wanted our Wild Bluebell Cologne to capture theflowers’fresh, earthy sweetness, layered with a delicate dewiness,and to summon that mood of spring. The Britishlove of bluebells is a romance that will last for lifetimes to come.
The sap of the bluebell has a gummy quality to it and was used in the Bronze Age to attachfeathers to arrows and,later, to bind books. The Elizabethans used the starch to stiffen their ruffs. Both Emily and Anne Bronte made theflowersthe subject of poems and,since the blue beauties usually emerge around the 23rdApril, they are linked in the national consciousness with our Patron Saint of England St George. It doesn’t get more thoroughly British than that.
Shop The Story