Our Charity Mission

Shining a light on mental health: Jo Malone London and UNICEF working together to support children’s mental health.

For more than 10 years, Jo Malone London has been committed to helping stamp out the stigma surrounding mental health, focusing on raising awareness and providing support through inspirational charities.

Having begun a partnership with UNICEF in 2022 as part of its wider charitable efforts, from 2023 Jo Malone London has chosen the leading children’s charity as its global charity partner. UNICEF works in more than 190 countries to reach the children and young people in greatest need. Its mental health and psychosocial support programmes enable more than 47 million children – and their caregivers – globally to access support.

Did you know that half of all mental health challenges begin in childhood? It is clear that, today, collectively protecting and promoting our mental health has never been more important.

Acting early to support young people and caregivers has a major impact when it comes to breaking the cycle of mental health challenges that affect so many. Working together with UNICEF, Jo Malone London can continue the work already undertaken in this area, proactively changing the future by investing in the mental health and wellbeing of young people.

To date Jo Malone London has donated more than $3.5 million to charities working in mental health.

Our Global Charity Partner – UNICEF

UNICEF works in more than 190 countries, often in the world’s toughest places, to reach the children and young people in greatest need. UNICEF advocates for the protection of children’s rights, to help meet their basic needs and to expand opportunities so that they fulfil their potential.

Working to promote positive connections and conversations by tackling stigma, shame and lack of understanding on mental health, UNICEF’s mental health and psychosocial programmes reach more than 47 million children and caregivers in 130 countries.

Images used are commercially licensed. Children featured are not beneficiaries of UNICEF.

UNICEF’s mental health and psychosocial programmes reach more than 47 million children and caregivers in 130 countries

Our Financial Commitment

From 2023 to 2025, Jo Malone London is committed to raising a further $3.5 million for UNICEF’s work through the sale of the Charity Candle collection, as well as consumer check-out donations and employee fundraising activities.

Our Charity Candles

Our mission has always been to inspire, connect and uplift people through fragrance, something that is supported in part by sales of our Charity Candles.

The candles are inspired by the natural world. White Lilac & Rhubarb offers a daring juxtaposition of tart rhubarb and floral notes of soft lilac, while Peony & Moss grounds the gossamer lightness of delicate peonies in earthy green for a verdant fragrance.

Jo Malone London will donate a minimum of 70% of the recommended retail price ($85) of the Charity Home Candle sold between 1 July 2023 and 30 June 2025 to the U.S. Fund for UNICEF.

The funds donated are part of Jo Malone London’s commitment to raise a minimum of $400,000 USD in the U.S. during the term to be donated to the U.S. Fund for UNICEF, and a global minimum of $3.5 million USD, to be generated through this charitable sales promotion, customer donation campaigns, and other fundraising and donation initiatives to help UNICEF tackle the stigma around poor mental health and provide support for children, young people and caregivers.

UNICEF does not endorse any company, brand, product, or service. No portion of the purchase price is tax-deductible.

For more information please visit the UNICEF website. https://www.unicef.org.uk/corporate-partners/jo-malone-london

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Our Charity Mission

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