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New Hinoki & Cedarwood
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New Statement Townhouse Diffuser
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The allure of the grape is not to be underestimated. Depicted dangling over the mouths of adoring Gods, heroes, emperors and kings in art, in pottery, in poems and beyond, they are the symbol of opulence, decadence and the desire for more, as ancient as civilisation itself. Droplets of temptation, easily plucked from the vine that burst with sweetness in one bite.
In Greek mythology, Dionysus, the god of wine, transformed a lost lover into a grapevine. In fact, mythologies, folklore and religions across many cultures all have tales to tell of the grapevine’s prized gift to the world. Symbolising abundance and prosperity, the ancient world could never get their fill of these juicy jewels, the red and black varieties are said to be particularly rich in antioxidants and vitamin C. Cultivated since 6,000 BC, grapevines spread their tentacles through Egypt to Asia Minor, flourishing across the Roman Empire and captivating all who whose paths they crossed with all the forms they could take.
The sap from the vines was traditionally used by folk healers in hope of soothing skin ailments and treat eye infections, while the leaves were applied to wounds to stem bleeding. A natural antibacterial, anti-inflammatory ointment of sorts, it was said to bring a radiance to the skin and to detoxify the liver. A veritable jack of all trades.
With such a distinguished history, it’s only right that the grapevine takes a starring role in our new collection. Said to have been grown in the Hanging Gardens where a noble king created a special garden for his beloved queen full of lush greenery. A paradise to escape to, with its glimmering waterfalls and wondrous verdant terraces. Where fruits from the grapevines are said to be enjoyed during social receptions. We have paired the unusual entwined grapevine note, woody with a hint of warm amber and juicy grape notes with the freshness of the Cyprus. Bringing a twist on the classic fougère. A reimagining of a scented garden, famed throughout the world for its astonishing beauty and created as a gesture of overwhelming love.
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